Sunday, July 1, 2007

What Do You Mean, You're Not Using an Autoresponder?

As you have seen, to really take your business to the next level, there are a number of things you must focus on early to reap the rewards that await. As you develop your blog, your mini-site or opt-in page, you'll be providing a vehicle for people to contact you. Each time you are contacted, whether in the form of an inquiry or a comment becomes a lead. They provide their email and that is your invitation to keep in touch with them. The "keeping in touch" part determines if you make them a client.

There is a tool that actually automates this whole processor. It is called an AUTORESPONDER. An autoresponder allows you to "que up" a series of emails and then have those emails delivered on a pre-determined schedule to prospects that have inquired for your services.

Here's an example. A prospect comes across your Opt-in Page. They enter their name and email address so that they may receive the information you offered. The autoresponder will automatically send them the information. Then it will send a follow up. And another. And another. It'll send follow ups for as long as you want it to. You just write small snipets of information, enter them into your autoresponder control panel and you're off and running! It's really quite simple, super inexpensive and quite literally, you can't be without one.

The favorite autoresponder of the Internet gurus is, hands down, AWEBER. Tom Kunzler developed this wonderful service. He provides a number of short videos that show you step by step how to get your autoresponders working for you. There's a 30 day trial to see if you like it. You will... if you use it. Look, I know we're all very busy doing the day to day. But you know the old saying - Work ON your business, not IN it? Well, having an autoresponder is like having a full time assistant that works for you 24/7, making sure that every person that contacts you is contacted in return. Yes, there is an investment of time in the beginning, but that investment will return many hours of saved time. Never miss an opportunity to follow up with a prospect again!

Give it a try - just click here. You can thank me later.

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